uAttend

Copywriting • Content Marketing

Concept: Develop a cross-functional product marketing campaign for the integration of uAttend’s time clocks with Clair’s on-demand pay service.

Strategy: This product launch required cross-department collaboration between the uAttend and Clair marketing teams. We developed a content marketing strategy including landing pages, interactive web content, educational videos, and promotional email campaigns.

I was also responsible for overseeing the consistency of brand voice and style across all media and marketing assets.

Media & Marketing Assets:

• See uAttend earlyPAY Toolkit for interactive web content.

• Press release

Employer Assets:

• Landing page

• Awareness video

• Awareness email campaign

• Reminder email campaign

• In box collateral

• Summer engagement landing page

• Pop-ups varying by customer journey

Employee Assets:

• Mobile landing page

• Awareness video

• Paycheck insert